About Us

Our Story

About Us 1

At Dooka, we see the many challenges facing African trade, and Africans’ desire and determination to make Africa a global leader.

We all know that the status quo isn’t good enough. The future of a new generation of trading is not pushing more paper faster. It is the elimination of paper and red tape. It’s embracing the digital revolution to ensure that orders are received faster, goods get shipped faster, invoices get sent instantly, and suppliers get paid faster – with transparency across the entire process.

Dooka is going to power this transformation across the African continent. In 2021, our founders came together to pair deep local know-how and leading international technology to change the way that corporations buy across the African continent. We have a vision of a digitally connected Africa where buyers and sellers can be part of this trade transformation.

We believe that African procurement can be a force for development, a force for change, a force for growth.

Meet our management team

About Us 3

Toby Sparrow



Toby has had 30 years in the enterprise IT industry. He has launched several startup businesses and worked with multinational IT company SAP for seven years of his career.

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Artem Gurevich



Artem is an executive leader with significant operational experience. He was CFO of a land and urban development platform with over $2 BN in assets.

About Us 7

Gokhan Yazici



Gokhan has participated in many global P2P, S2P and B2B marketplace projects for large corporations over his career.

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Renier Linde

Head of Sales


Renier has been leading sales teams in and around Africa for over 15 years. He has extensive experience in selling Financial Technology and Enterprise Solutions, as well as being a consultant in this industry.

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Ryan Quirk

Marketplace Operations Manager


Ryan is an experienced Senior Buyer, Category Manager and Operation Executive with extensive knowledge in local and international procurement. Ryan started his career in retail consulting before moving onto international procurement in the formal retail sector.

About Us 13

Sam Oppenheimer

GM South Africa


Sam has worked across Africa as a management consultant with BCG. During that time, he advised MNCs in Africa, African governments, and development agencies.

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Rukshani Fernando

HR Manager


Ruks started her HR career in 2014 with a leading engineering consulting firm and has experience in implementing people strategies for technology businesses since 2019.

Dooka has been built after an extended journey working with B2B procurement

In 2005, our tech platform started as an e-invoice network for the Danish government called EasyTrade (which is still used by 95% of Danish businesses today)

In 2010 the founders formed Tradeshift which has now processed over $1 trillion in transactions in over 50 countries for leading global corporations that include Unilever, DHL and Volvo

Licensed from the same technology, Dooka was born. Dooka expands the platform to a full B2B Marketplace made specifically for the African continent.

Enterprise control

Pairing the intuitive buying experience of consumer marketplaces with the controls and integration that enterprises need.

Indirect spend expertise

Focusing on indirects (e.g. laptops, chairs, tables) where enterprises have the most to gain from marketplaces.

Top procurement tools

Giving enterprises access to best-in-class efficiencies, transparencies and savings for indirect procurement.

The technology platform - Tradeshift


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Dooka is built on the world leading Tradeshift platform. Tradeshift is a market leader in e-invoicing and accounts payable automation and an innovator in supplier financing and B2B marketplaces Since its inception, Tradeshift has grown to process over $1 trillion of B2B transactions and become a platform of choice for digital procurement. Currently, the platform is used by multinational companies such as Unilever, DHL and Volvo. Dooka has an exclusive license for a B2B marketplace for Africa from Tradeshift. This license comes with integration, development, onboarding and tech support

Our Investors - Oppenheimer Family

For five generations, the Oppenheimer family has been involved in business in South Africa. The family originally ran Anglo American and then De Beers. However, since 2012 the family has reimagined their presence in Africa and remains committed to building successful enterprises and earning profits in such a way as to make a real, lasting and permanent contribution to Africa and beyond. Dooka was directly financially supported by Jonathan and Nicky Oppenheimer

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